story and ran one of the commercials throughout the day, effectively doubling the bang for Tech’s buck. In addition to the 3,400 plays that bought them, MTV News picked up the F.T.I. commercials to run on MTV, Comedy Central and Fox in 12 cities. His management team spent $140,000 on three F.T.I. He launched the (Expletive) The Industry” (F.T.I.) campaign, a movement he hopes will force the music biz to reform and ultimately open radio and MTV to artists like himself. The real reason the major label CDs aren’t selling is that all but one or two tracks on most albums are crap, believes Tech.”The reality is that file sharing on the Internet has given you, the fan, an opportunity to sample the music before wasting your hard-earned money on lousy records,” reads a message accompanying Tech’s free music on his Web site, Tech didn’t just post his music online and wait for downloaders to find it. ![]() “But since then sales have gone from two to four thousand a week … Kids will download the album and, if it’s a quality album, 9 times out of 10 they will go buy it.” “If (sales) would have plummeted, everyone would have pointed at us and laughed,” Tech says. The end result: Album sales have more than doubled. Tracks from his new album “Absolute Power” on his Web site to download – for FREE. Frustrated by the inability to break through what he says is a major label monopoly on radio and TV, Tech decided to circumvent those promotion vehicles and use the Internet instead. However KC’s Tech N9ne seems to have demonstrated otherwise. In taking down Napster, the Recording Industry Association of America (RIAA) argued that the availability of free mp3s online was responsible for record low album sales. Revolution that could undermine the industry’s case. As the war over Internet file sharing goes global with the music industry’s suit against Kazaa – the multinational successor to mp3 file-sharing giant Napster – a rapper in Kansas City is fostering a
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